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Marketing during a recession Print E-mail
Written by Administrator   
Sunday, March 15, 2009
THE NATIONAL Bureau of Economic Research (NBER) confirmed on December 1, 2008, that the United States economy has been in a recession since December 2007. Many economists believe that the current recession has hit worst since 1981-82. Times are rough, but that doesn’t mean you should lower your advertising budget; you actually should maintain or raise it, or just advertise more smartly.
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Promotional Products - A Mutually Advantageous Form of Marketing Print E-mail
Written by Jules Rosen   
Sunday, March 15, 2009
In the throes of recession, when you have to cut down costs on your marketing and advertising budgets to concentrate more on the core business, promotional products prove to be the best available solution to make your presence felt. It is holiday season and a good time to celebrate and acknowledge your consumer's contribution to your business' survival and success through this dismal slump period.
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The Value of Promotional Products Print E-mail
Written by Isaac Rubens   
Sunday, March 15, 2009
Corporate promotional products are useful personalized items that are given away to promote a business product or service. They can be used in premiums and incentives programs, given as business gifts, recognition awards or commemorative items. Golf promotional products are particularly popular in the corporate world.
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Promoting Your Business, Tangible Promotional Items Still Have Big Impact Print E-mail
Written by Administrator   
Tuesday, March 24, 2009
Promoting your business in down times can yield big results. Promotional products could be just the right marketing angle.

Swag--t-shirts, coffee mugs, pens, and stress balls--these were the hallmarks of better times and glitzy Las Vegas conferences. Is that all gone in these tough economic times? Not at all. In fact, a smart promotional items campaign is likely to have even bigger results than ever before.
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Why You Need Promotional Products During A Recession Print E-mail
Written by Jules Rosen   
Sunday, March 15, 2009
The financial slump and impending economic recession has taken its toll on the global business and marketing. Most firms are showing a dismal outlook and looking out for cost-saving tactics and restraints in all business areas. Marketing and advertising is no exception and has been badly hit with reduced budgets and expenditures.
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Time to "Get Over" the Rainbow (in your logo, that is) Print E-mail
Written by Erin Ferree   
Sunday, March 15, 2009
Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them.

But, love can quickly turn to hate if you use a many-colored palette in your business brand.
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Imprinted products say "Thank you" in a special way Print E-mail
Written by Jules Rosen   
Tuesday, March 24, 2009
Everyone enjoys being appreciated. That's why it's important to let your customers know that you are grateful for their business and would be happy to serve them again in the future. While a thankful email or phone call can convey your feelings, nothing says "thank you" better than a gift - especially if it's an imprinted product that reminds the recipient that you're available for future business.
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