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The Value of Promotional Products Print E-mail
Written by Isaac Rubens   
Sunday, March 15, 2009
Corporate promotional products are useful personalized items that are given away to promote a business product or service. They can be used in premiums and incentives programs, given as business gifts, recognition awards or commemorative items. Golf promotional products are particularly popular in the corporate world. One of the reasons that promotional marketing campaigns are so effective is that, unlike other advertising mediums, the promotional product engages all five of the senses. The recipient can see, hear, touch, smell, and (where applicable) even taste the promotional item.

Business premium incentive products are inexpensive, and the duration of their advertising impression far exceeds that of television or radio, at a fraction of the cost.

Here are some of the uses and benefits of custom promotion products for any business:

Printed promo products are often used to attract new customers and increase repeat business from existing customers. They are also used to create name recognition and promote a company image. Studies have shown that the use of promotional products has improved recipients' impressions and opinions of the companies involved in the promotional program, and helped to engender product loyalty.

Promotional products can be eye catching and draw traffic to a company's trade show booth or kiosk.

Use of promo products in the workplace has been shown to improve employee morale, employee retention, and increase employee productivity. They can also be used to promote safety in the workplace, or encourage teamwork within an organization.

Customized promotional items can be used to express an apology for a lapse in service to your clients, thereby improving customer relations.

They can also be used to announce (and increase) sales. Imprinted promotion products have been shown to increase response to direct mail campaigns by up to 75%.

According to a recent study, over 76% of the respondents to the survey claimed they could recall the advertiser's name on the promotional product they received within twelve months of the promotion. Over 75% of them kept the advertising promotional products because they were useful items.

Another use for promo items is creating awareness for a given cause. We've all seen the pink ribbons to create awareness for the need to find a cure for breast cancer. Associating your business name with such philanthropic endeavors can boost the image of your company and help engender customer loyalty. Advertising that a percentage of the profits will go to a particular charity is a pretty powerful and widely employed marketing tool.

Given the above, it would be wise to have an advertising budget for your company that includes premium incentives, regardless of what type of business you're in. If you don't, your competitor who does have a promotional incentive program has a clear advantage. Why not contact a promotional products company now?

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Isaac Rubens
 
Wolf Creek Promotions, LLC

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